EA considers itself to be a “service company” now, and as a result, EA COO Peter Moore feels EA shouldn’t be grouped with other publishing firms like Ubisoft or Activision. Moore says EA’s actual peers are the likes of Facebook, Google and Apple, and that EA will continue to grow in that direction.
“We think of ourselves less as a peer to our good friends at Take-Two, Activision and Ubisoft and more as a peer, quite frankly, to the service companies like Facebook, Google, Apple and Amazon,” Moore told Eurogamer.
“We start to think about ourselves 24/7 with that consumer as those companies do, because we’re a service organisation now and that will certainly increase in the future.”
With their continued focus on social gaming, it does seem like EA will continue to grow in this direction. Their integration with Facebook and the likes of features such as Battlelog and Autolog in Need for Speed and Battlefield certainly signify this as well.