‘It has all led to this.’
Once, long ago, Sony and Polyphony Digital’s Gran Turismo franchise was the racing sim top dog, with each new installment an event, each new entry pushing the genre and the medium forward. But then, in the lack of any meaningful competition, they began to grow complacent, the series grew stagnant, and along came Turn 10 and Microsoft’s Forza Motorsport series, which completely took the genre by storm. Forza was everything Gran Turismo was not- cool, fun, fresh, accessible, and each new entry pushed the envelope.
It is that legacy of innovation that Microsoft and Turn 10 are celebrating in Forza’s newest TV ad- that legacy of innovation. And they are not just celebrating their own advancements and accomplishments, either- the history of the entire racing genre is traced here (in a manner of speaking).
The ad will air during the weekend’s telecast of the Formula One Italian Grand Prix, but you can see it here now.
Forza Motorsport 6 launches on the Xbox One later this month.