GamersFirst partners with Innova to distribute APB Reloaded in Russia

Posted By | On 27th, Oct. 2011

GamersFirst, publishers of Free-to-Play third person shooter MMO APB Reloaded, announced that they’ve partnered with Russian MMO publisher Innova to distribute their game in Russia.

“Our years of experience in being a market leader in Free2Play MMO’s have taught us that when you want to take that step into the global marketplace, it’s imperative that you find a partner that has like-minded goals and similar organization culture,” said Rahul Sandil, SVP of Marketing and Business Development for GamersFirst. “After an exhaustive diligence, it became clear that Innova was truly the only choice for distributing APB Reloaded to the Russian Federation. With six years of local market experience and more than two million active users, we know that APB Reloaded will flourish in Russia under Innova’s watchful guidance.”

Citizens of Russia and the CIS will be able to experience the same Free2Play game as that of their western counterparts. Using Innova’s ‘4game’ publishing platform, players will be able to play the game free of charge, without having to pay subscription fees.s. All that is required to start playing is downloading the game client and logging in.

“We are happy to introduce a compelling title like APB Reloaded to our international publishing platform – ‘4game.’ The combination of freedom and action elements that APB Reloaded brings to the table makes this game a truly unique product on the market,” said Gevork Sarkisyan, CEO of Innova Systems. “We are excited to enter into a partnership with GamersFirst, who was one of the first companies to introduce the Free2Play model to Western audiences. This corresponds well with Innova’s long-term commitment to innovation and a desire to always exceed expectations. We are expecting our shared vision and close cooperation to make this partnership a true success.”

Innova will be fully responsible for localizing and operating APB Reloaded on the specified territories. Dedicated servers, along with an in-house security system, local customer support and payment gateways are all part of Innova’s plan.


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