GAME UK has announced that it will be shutting down the Xbox Store in London at the Boxpark area in Shoreditch this month itself. The store, admittedly, was a short-term trial thing for both GAME and Xbox, so we had to see this coming. It originally opened its doors in June 2013 and was exclusively a store for all things Xbox, with pushing the Xbox One being its main aim.
GAME insists that the experiment was a success. “The short-term contract location for the dedicated Xbox store has given us real insight into what consumers expect from the next generation of retail,” said GAME stores director Dave Howard.
“We have implemented Xbox sections in all of our stores – we have taken all the best of the Xbox store into over 320 GAME stores around the UK. Customers really showed an appetite for hands-on experience, interactive displays and a way to digitally access Xbox Live content. We will continue to innovate our stores with Microsoft.”
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[MCV UK]
