Gears 5 Retail Sales in UK Are Reportedly “A Tiny Amount and No Longer Important”

"The addition of a Game Pass version has been a real game changer," says Daniel Ahmad, senior analyst at Niko Partners.

Posted By | On 16th, Sep. 2019

gears 5

Microsoft’s business priorities have clearly changed, with the last year having seen them shifting their focus entirely toward Game Pass as their primary model for sales and distribution. It’s something that is bound to have an impact on traditional sales for their games, whether it’s boxed or digital, and that’s certainly been the case so far.

Gears 5, for instance, launched on Game Pass day and date, and it’s had a visible effect. Though it debuted in second place in the UK weekly retail sales charts, it only sold a quarter of what Gears of War 4 did at launch. And according to Daniel Ahmad, senior analyst at Niko Partners, the impact of Game Pass has been drastic.

Ahmad mentions the steady fall of launch week retail sales for the series over the last few entries, claiming that “packaged sales in the UK for Microsoft titles are a tiny amount and no longer important”, before going on to say that the majority of user engagement comes from digital downloads and Xbox Game Pass.

“I honestly think even Microsoft might be a bit shocked by how low packaged software is for Gears 5,” he added, before saying that though digital and retail sales for the game are much lower than prior entries, “the addition of a Game Pass version has been a real game changer.” Recently, Ahmad also stated that Gears 5 has become Game Pass’ first “mega hit.”

Gears 5 is out now on Xbox One and PC. It is available via Game Pass on both platforms.


Amazing Articles You Might Want To Check Out!



Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Former PlayStation CEO Ponders About Xbox Game Pass Long-Term Sustainability

Former PlayStation CEO Ponders About Xbox Game Pass Long-Term Sustainability

Shawn Layden thinks about the ballooning budgets of game development could conflict with the price tag of a su...

A Total War Saga: Troy To Get Mythological In Upcoming Mythos Expansion

A Total War Saga: Troy To Get Mythological In Upcoming Mythos Expansion

The expansion will see you be able to control creatures of myth. It will release at the same time the base gam...

Xbox Series X/S Are the Fastest Selling Xbox Consoles Ever, Microsoft CEO Says

Xbox Series X/S Are the Fastest Selling Xbox Consoles Ever, Microsoft CEO Says

Microsoft CEO Satya Nadella says the Xbox Series X/S have sold more units life-to-date than any other Xbox con...

The Great Ace Attorney Chronicles is Out Now for Switch, PS4, and PC

The Great Ace Attorney Chronicles is Out Now for Switch, PS4, and PC

The release compiles both The Great Ace Attorney games, which are releasing outside of Japan for the first tim...

Activision Blizzard Employees Are Planning a Formal Walkout to Call for Improved Working Conditions

Activision Blizzard Employees Are Planning a Formal Walkout to Call for Improved Working Conditions

A group of Activision Blizzard employees will be staging a formal walkout protest on Wednesday to call for ste...

Baldo: The Guardian Owls Launches on August 27

Baldo: The Guardian Owls Launches on August 27

Naps Team's Zelda and Studio Ghibli inspired action-adventure title is releasing for PS4, Xbox One, Switch, PC...