Google Hopes To Target Women With Stadia

They hope a usually left out segment of players can be reached.

Posted By | On 19th, Nov. 2019

Stadia

Google Stadia is here. The service, which seemingly hoped to be the first in a new era of streaming, feels a tad incomplete. While praise has been heaped on the technology being used, it feels like it’s not quite there yet with a lot of missing features as well as a not particularly exciting launch line up. But we’re just getting started with it, and we’ll have to see if Google can continue supporting the ambitious service. It also seems that one of the ways they hope to do that is a little unique: targeting women.

CNN Business interviewed several keys behind Google Stadia, such as VP and Head of Stadia Phil Harrison. They said they looked at Stadia as something more female-friendly than other competitors largely because they aren’t designing Stadia in a traditional way like other platform holders, who have been more “masculine” in how they design things like hardware and the controller, and without the baggage of longstanding game companies, they feel Stadia has less connection to a “pre-existing” game culture than its competitors. You can read the full article through here.

It’s an interesting idea. While women have more of a presence than ever in gaming, it’s still primarily male dominated and often dismissive if not outright hostile to women. I’m not sure if something like Stadia is really something that will break down the walls, but only time will tell.


Tagged With: ,

Amazing Articles You Might Want To Check Out!



Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Mario + Rabbids Sparks of Hope – Missions, Weapons, Hero Techniques, Spark Abilities, and More Revealed

Mario + Rabbids Sparks of Hope – Missions, Weapons, Hero Techniques, Spark Abilities, and More Revealed

Travel the galaxy to save the Sparks from Cursa. The turn-based tactical strategy title is out on October 20th...

Monster Hunter Rise: Sunbreak – Espinas and Blood Orange Bishaten Hunts Showcased in New Videos

Monster Hunter Rise: Sunbreak – Espinas and Blood Orange Bishaten Hunts Showcased in New Videos

A returning foe from Monster Hunter Frontier and a new subspecies are showcased along with the Insect Glaive a...

Blizzard Entertainment Acquires Spellbreak Developer Proletariat

Blizzard Entertainment Acquires Spellbreak Developer Proletariat

The Boston-based studio, which consists of 100 employees, will be working on World of Warcraft and its upcomin...

Star Ocean: The Divine Force Launches October 27th, New Gameplay and Details Revealed

Star Ocean: The Divine Force Launches October 27th, New Gameplay and Details Revealed

The action RPG will release worldwide for Xbox Series X/S, Xbox One, PS4, PS5 and PC. Five new characters and ...

Next Need for Speed Will Launch on November 4 – Rumour

Next Need for Speed Will Launch on November 4 – Rumour

The next instalment in the Need for Speed series, reportedly titled Need for Speed: Unbound, will allegedly la...

Magical Battle Royale Spellbreak is Shuttering its Servers in Early 2023

Magical Battle Royale Spellbreak is Shuttering its Servers in Early 2023

Developer Proletariat confirms that its magic-based battle royale game, which launched back in 2018, won't be ...