Follow the cryptic clues.
In a commercial recently released in the UK promoting Microsoft’s next gen console the Xbox One, a group of users on Reddit.com spotted that contained hidden within a single frame of the add is a mysterious flash of inexplicable binary code. The ad in question is the one which features a number of sad looking people without the Xbox One, until characters such as Steven Gerrard, Spock, and the Roman Soldier from Ryse prompt everyone to go and buy them.
After some further sleuthing, Reddit users discovered that these lines of binary translate to lead the seeker to this website: gl16790101.com, which demands that users agree that they are above the age of 18 and are from the UK.
From there there are even more cryptic clues that point towards Titanfall, including a directory on ArchiveHammond.com. How is this Titanfall related you ask? Well Hammond Robotics happens to be the name of the fictional in-game company that makes the Titanfall mechanized robots. Additionally the promotion rules say that those who participate will be eligible for free DLC, but as of now, things are still pretty cryptic.