Jade Raymond: “Women Draw More Women” to the Gaming Industry

Speaking to VentureBeat, managing director of Ubisoft Toronto Jade Raymond spoke about issues regarding women in the gaming industry, and the on-going debate that has surrounded the same.

“In my day-to-day, I don’t really think about it. In my career, I find that working in the games industry has been a great experience for me. I agree that there aren’t as many women as I would like to see, but at the same time, women draw more women.

“In the teams where I’ve been, there have always been more than the average number of women. By default, women feel more comfortable if there’s a woman producing or whatever.”

As for signs of progress, Raymond stated that “now games are much more mass market. There isn’t that niche type of gamer. All kids play games. They’re all on their tablet or their PC or whatever.

“Because all kids, whether they’re boys or girls, are playing games, a more diverse group of people are thinking they want to get into games. With the graduates that we’re hiring out of school, it’s a much better ratio.”