Kaz Hirai reveals his plans to turn around Sony

Posted By | On 12th, Apr. 2012

Sony via a press release has mentioned that 10,000 jobs are indeed cut and they’re a part of the restructuring process. Sony has projected a massive $6.4 billion loss for the last FY that ended on April 1. They’re projecting a $2.2 billion profit this FY, but it remains to be seen if that is revised or not.

Kaz Hirai has detailed his plans to save Sony and mentioned his main focus which are three main areas: Digital Imaging, Game, Mobile sectors.

“In the game business, Sony continues to deliver exhilarating entertainment experiences through PlayStation®3, PlayStation®Vita, and its unique combination of hardware, software, PlayStation®Network (“PSN”), and range of accessories and peripherals. These will form the foundations on which Sony will target further sales and profit expansion in the game business,” the company said.

“The Company also aims to increase sales by enriching its catalog of downloadable game titles and subscription services available through the PSN platform, and also by expanding the lineup of PlayStation®Suite compatible devices and content. Sony will target game business sales of one trillion yen and operating income margin of 8% by FY14.

Focusing on the game business pretty much confirms that their next-gen console will be a technical powerhouse, but one thing that confirms that they’re not massively investing in their TV business, but Hirai did confirm that it’s a key part of the Sony DNA, and they won’t be pulling out from that area.

“Sony is additionally taking steps to enhance the image and audio quality of its “BRAVIA” range of LCD televisions that form the cornerstone of its current television lineup and to tailor its product offering to meet specific regional market needs,” read their press release.

“Going forward, Sony intends to advance the development and commercialization of next-generation display technologies such as OLED and “Crystal LED Display”, as well as enhance the integration of televisions with Sony’s mobile products, with content such as movies and music, and with other assets across the Sony Group to improve product competitiveness, drive hardware differentiation and enhance the attractiveness of Sony’s product lineup.”

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