Mass Effect 3 pre-orders outpacing its predecessor – EA

Posted By | On 27th, Feb. 2012

It seems like Mass Effect 3’s marketing campaign is doing a wonderful job in getting all those pre-orders for EA, as the game has surpassed EA’s expectations and is tracking higher than Mass Effect 2 at this stage.

EA outlined its future plans to capture the mainstream audience and said that they’ve been successful so far.

“TV, cinema, online, print and outdoor activity will help capture the mainstream audience,” revealed EA product manager Will Graham to MCV.

“For the core Mass Effect fan, we’ve been building on the immersive nature of the game with a host of trailers, social media activity and fan site activation.

“Currently our pre-orders have broken the targets set, we are well ahead of where we were at the same point with Mass Effect 2 and we have all of the platforms aligned for launch, which is a first for the Mass Effect franchise.

“Mass Effect 3 follows on from a 96 Metacritic-rated game and everything suggests that the third iteration in the franchise is going to have the same, if not better, quality.”

Considering there is a PS3 version this time, this was expected. It remains to be seen if the overall sales end up being a lot higher than Mass Effect 2. The series has sold 7 million copies so far.

Tell us what you think in the comments section below.


Tagged With: , , , , ,

Amazing Articles You Might Want To Check Out!



Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Wartales is Out Now on Steam Early Access

Wartales is Out Now on Steam Early Access

Priced at $34.99, it currently offers three regions, each with 10 to 15 hours of gameplay; 550 items; 240 skil...

DNF Duel Trailer Showcases the Grappler’s Throws

DNF Duel Trailer Showcases the Grappler’s Throws

Capable of comboing throws and grabs, the Grappler can out a ton of damage on unsuspecting foes while keeping ...

Jurassic World Evolution 2 – Early Cretaceous Pack Out on December 9th

Jurassic World Evolution 2 – Early Cretaceous Pack Out on December 9th

Update 1 goes live on the same day, adding five campaign maps to Sandbox Mode, balance changes and new accessi...

Battlefield 2042 – Update 3 is Live, Adds Weekly Missions and +150 Gameplay Fixes

Battlefield 2042 – Update 3 is Live, Adds Weekly Missions and +150 Gameplay Fixes

New game mode layouts for Rush in All-Out Warfare maps for Battlefield Portal, UI improvements and much more a...

Valve on “Citadel” Rumor – “Important Announcements Will Come Directly From us”

Valve on “Citadel” Rumor – “Important Announcements Will Come Directly From us”

In response to Tyler McVicker's latest video on the same, the company says "he has no inside information about...

Rainbow Six Extraction Video Details Dynamic Maps, Random Objectives, and the Sprawl

Rainbow Six Extraction Video Details Dynamic Maps, Random Objectives, and the Sprawl

The co-op shooter is out on January 20th, 2022, and offers 12 dynamic maps, 13 random objectives and modifiers...