Microsoft: ‘2011 is actually set to be the biggest year for the business’

Posted By | On 06th, Jun. 2011

Today at E3Microsoft announced new game titles from blockbuster franchises like Halo and Gears of War, and unveiled a flood of new Kinect games and entertainment experiences.

At last year’s E3, Microsoft introduced the world to Kinect, which went on to become the fastest-selling electronic device in history. With Monday’s rapid-fire game and entertainment announcements, Microsoft aims to demonstrate that Xbox is continuing the momentum of a record-breaking year, says Molly O’Donnell, Xbox 360 director of marketing integration.

“While 2010 was the biggest year in Xbox history, 2011 is actually set to be the biggest year for the business – the biggest for games, the biggest for Xbox LIVE entertainment, the biggest for sales, the biggest for our installed base,” O’Donnell says. “We are just going gangbusters with the next generation of games and transformative entertainment experiences. The wind is at our backs, and the stakes are high.”

Though Microsoft doesn’t have a singular star like last year’s Kinect to showcase at E3, the so-called Super Bowl of the electronic entertainment industry, O’Donnell says the company will show competitors, the media and fans that Xbox 360 “has a deep bench.”

“It’s not just winning the Super Bowl,” O’Donnell says. “A great team looks to the future and builds franchises, not just one-hit wonders. We’re going showcase the fun that Xbox 360 is delivering  this holiday and paint a vision of what the future will look like.

Stay tuned to GamingBolt for more news and updates.

Source: Press Release


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