Microsoft buys Videosurf for $100 million

Posted By | On 25th, Nov. 2011 Under News | Follow This Author @KartikMdgl

After the spectacular buyout of Skype for an obscene amount of money, Microsoft is at it again, but this time it’s quite a small buy. They have bought Videosurf, a video search engine that makes searching videos… easy! They officially announced the deal via a press release.

The cost was $100 million. Yes, just $100 million, and will be used only for Xbox Live.

“VideoSurf’s content analytics technology will enhance the search and discovery of entertainment content across our platform,” said Alex Garden, director of Xbox LIVE for the Interactive Entertainment Business at Microsoft.

This holiday we will launch voice search across our entertainment partners on Xbox LIVE. Over time, as we integrate VideoSurf’s technology into our system, we are excited about the potential to have content tagged in real time to increase the speed and relevance of the search results.”

The new Dashboard update for Xbox Live is scheduled for December 6th. Expect great things if you have a Kinect sensor for your Xbox 360.

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