Microsoft Explains Why They Are Making Games Despite Xbox Being A Small Portion of Their Business

Gamers are also consumers, says Microsoft’s Shannon Loftis.

Posted By | On 10th, Dec. 2015 Under News | Follow This Author @Rengarious

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Unless you live under a rock, you must be fully aware that Microsoft are not only invested in video games, but numerous software applications and Windows which apparently has a user base of millions if not not billions. In short, gaming is only a small part of what Microsoft actually does. It would make more sense for them to actually leave the gaming sector and focus solely on the consumer level applications and business aspects, right?

No. According to Shannon Loftis, general manager of Microsoft Studios, the company treats gamers as consumers so it fits within their plans. “I think one of the best reasons for Microsoft to continue to engage in games is just because gamers are also consumers,” Loftis in an interview conducted by The Verge. “That loyalty, the passion that they bring to their gaming and entertainment experiences, the communities that they build.”

Loftis quoted the example of Kinect which has allowed users not only create applications in video games but beyond that.

“These incredible experiences,” Loftis says, “were so far beyond anything that anybody that worked in the Kinect program had ever visualized. It created a fly wheel around a creative ecosystem. That’s just good for the world. What’s good for the world is obviously good for Microsoft.”

Given Microsoft’s recent success with Xbox One and the amazing line-up they have for 2016 which has the likes of Quantum Break, Crackdown 3 and Gears of War 4, the Xbox One is definitely here to stay.

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