Microsoft Games Studios competing with a multitude of companies at the same time

"We’re building dedicated games for Windows Phone 8 and for Windows 8."

Posted By | On 22nd, Nov. 2012

It’s not only about Sony and to an extent Nintendo, Microsoft Game Studio’s goals have changed and now they are competing Google and Apple as well. I can only assume they’re developing games for their Windows 8 tablets and mobiles, but here’s what Phil Harrison had to say.

We are now really a multiplatform studio. We are not just building games for Xbox 360, we’re building experiences for SmartGlass, we’re building dedicated games for Windows Phone 8 and for Windows 8,” he said.

“We think this expands our competitive map. We’re no longer just competing with the traditional console companies, but our competitive landscape includes the likes of Google, the likes of Amazon, it includes obviously the likes of Apple. We think that’s great. We think it’s good for us, we think it’s good for the industry and we think it also moves us into this network generation more aggressively and with more determination.

“This is in turn powered by the cloud, and this is another corporate investment that Microsoft is making the future of how technology and devices interact. We think of Microsoft as now being a devices and services company. There isn’t an organisation that embodies that strategy more precisely and concisely as Microsoft Studios inside the interactive entertainment business.”

Harrison previously worked for Sony and is now a Interactive Entertainment Business at Microsoft.

Do you agree with him? Tell us in the comments section below.

Thanks, GI International.


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