Microsoft On Recent Xbox One Success: ‘Momentum Is Really Important In This Business’

“We'll look back on 2016 as our tipping point"

Posted By | On 03rd, Dec. 2016

Xbox One S

While the Xbox One was once considered to be losing the console wars almost before they started, it appears Microsoft has reversed those struggles. The company had been making headway before this year, though it was slow going.

Since 2016 kicked off, Microsoft has been making up ground on Sony much quicker thanks in large part to initiatives like its backwards compatibility program. This summer, the Xbox One sold more units than Sony sold PS4s for the first time since the two consoles launched in the US.

Then Microsoft did it again. Since the launch of the Xbox One S, Microsoft has touted the Xbox One S as the best selling console in the UK. The comeback the console has made is one that Microsoft is clearly quite happy about. Company representatives appear 2016 is the tipping point and they are on more solid footing when it comes to the competition with Sony’s PS4.

“Since launch, Xbox One S is Britain’s best-selling console in 2016,” Xbox UK marketing director Harvey Eagle stated in an interview with GamesIndustry.

“I put that down to a combination of things. Firstly, it is a great product with a great design, and the 4K proposition is resonating very strongly. I think we have a great selection of console bundles for those buying for the first time – particularly with FIFA, Minecraft and Battlefield as the core three options.

“I think we have a great exclusive line-up again this year. Forza Horizon 3 is a great game and really highly rated on Metacritic, and Gears of War 4 is another great example of an exclusive game.

“And with all of that at a price point that has opened us up to being more attractive to more families than ever before.”

“Momentum is really important in this business, because it gives confidence to retailers, publishers and to consumers. We are giving them confidence that they have made a right point. I think we’ll look back on 2016 as a tipping point for Xbox One. And as I look forward to 2017, we have some really great things to look forward to that will help us sustain and build on this momentum, including games like Halo Wars 2 and Sea of Thieves, and of course a new Xbox One console in Project Scorpio.”

Thoughts on this? Let us know in the comments below.


Tagged With: , ,

Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

The Legend of Zelda: Echoes of Wisdom’s Placement in the Zelda Timeline Has Been Officially Revealed

The Legend of Zelda: Echoes of Wisdom’s Placement in the Zelda Timeline Has Been Officially Revealed

Unsurprisingly, the game has been placed in the Fallen Hero timeline. It is set between the events of Tri Forc...

Call of Duty: Black Ops 6 Saw Series’ Biggest First-Month Player Engagement Numbers

Call of Duty: Black Ops 6 Saw Series’ Biggest First-Month Player Engagement Numbers

In terms of hours played, player numbers, and total matches in its first 30 days, Black Ops 6 is the biggest C...

Alan Wake 2 Developer Working on Improvements for PS5 Pro in Performance Mode

Alan Wake 2 Developer Working on Improvements for PS5 Pro in Performance Mode

Remedy is "still researching a few things", though it will "take the team longer than a few weeks for changes ...

2K Launcher Removed From Every Title on Epic Games Store and Steam

2K Launcher Removed From Every Title on Epic Games Store and Steam

The controversial launcher has been completely sunset. Several titles that necessitated its use are now playab...

Dante’s Ring Announced by The Invincible Developer

Dante’s Ring Announced by The Invincible Developer

The disaster combat action-adventure RPG will enter early access "soon", with Starward Industries aiming for 2...

Nine Sols is Out Now on Consoles With New Boss Rematch Update

Nine Sols is Out Now on Consoles With New Boss Rematch Update

Battle Memories allows for fighting any previously defeated bosses again, though you'll need to finish the gam...