Microsoft Sells Mediaroom to Ericsson, TV Strategy Now Backed Completely by Xbox

All consumer TV resources will now be on the Xbox.

Posted By | On 08th, Apr. 2013

xbox 360 slim
Echoes of the next Xbox, codenamed Durango, being a media destination appear to be coming true. Microsoft has announced that they’ve reached an agreement for Ericsson to purchase Mediaroom. This means that Ericsson will help Mediaroom, dubbed the number one IPTV platform for TV operators worldwide, while Microsoft uses the Xbox as its consumer TV platform.

All TV resources will now be routed to the Xbox, and Microsoft has plans to extend the premium entertainment services that it provides to smartphones, PCs and tablets as well. They will reportedly partner with “content creators, studios, labels, networks, content aggregators, operators and distributors” in the coming days.

Honestly, what else can you say? As tech blogger Paul Thurrott said earlier today, Microsoft isn’t worried about the hardcore gaming crowd – they’re looking at Roku and AppleTV as their main competition.

With the decision to devote all TV resources to the Xbox, they’re taking one step closer to capturing a significant market share in consumer TV.


Amazing Articles You Might Want To Check Out!



Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Sifu Gets The Club Gameplay Trailer

Sifu Gets The Club Gameplay Trailer

Slocap's Sifu is scheduled to release on PlayStation 4, PlayStation 5, and PC via the Epic Games Store later o...

Blacktail, First-person Adventure Game, Announced

Blacktail, First-person Adventure Game, Announced

The game, which allows players to "create the myth of Baba Yaga" and will release on PS5, Xbox Series X|S, and...

Creative Assembly Hires Destiny Producer to Lead Sega-themed FPS

Creative Assembly Hires Destiny Producer to Lead Sega-themed FPS

Dan Gniady, who worked on the original Destiny and was the sandbox designer on Destiny to lead development on ...

Steelrising Receives First Brief Gameplay Trailer

Steelrising Receives First Brief Gameplay Trailer

Killer robots roam the streets of alternative history France and it's up to Aegis to stop them. Watch her do s...

Death’s Gambit: Afterlife Releasing in 2021, Adds 10 Levels and 6 New Bosses

Death’s Gambit: Afterlife Releasing in 2021, Adds 10 Levels and 6 New Bosses

White Rabbit's intriguing Souls-like is getting a new expansion on the Nintendo Switch with multiple endings, ...

OlliOlli World Trailer Showcases More Sleek Skateboarding

OlliOlli World Trailer Showcases More Sleek Skateboarding

With a new setting and gorgeous visuals, Roll7's sequel offers numerous new environments, tons of tricks and m...