Don Mattrick feels that “people are way,way under-indexing how hard we’re punching”.
Addressing concerns that the company isn’t taking games too seriously with the upcoming Xbox One, Don Mattrick (along with Phil Spencer) recently revealed to OXM that the company is investing $1 billion into exclusive titles for the console.
“We just ran through our [release slate] and counted the number of exclusives, and looked at the amount of money that we’re spending and the deals that we have, exclusive windows and [things to create differentiation]. I think, candidly, people are way, way under-indexing how hard we’re punching.
“There are great hits, there’s innovation, and there are world class creators plugged in. You know, I keep track of it all, and I hope everyone here does – we kind of look back at all the different years and at what we shipped, how many units have sold. There’s a lot of hyperbole about things, but I think we’re going to deliver.”
At the Xbox Reveal, Microsoft revealed that 15 exclusive titles will be coming to the console in the first year, with 8 of those being new IPs. Titles we’re already aware of include Remedy’s Quantum Break, Turn 10 Studios’ Forza Motorsport 5 and Crytek’s Ryse.