Microsoft trying to capitalize on that headstart.
Microsoft’s Xbox One became the first console to legally launch in China in over a decade earlier this year, and to begin with, it seemed to have hit gold, as it was, by all accounts, a success there. But that was only to begin with, and recent sales reports have the console’s momentum and sales in the region faltering.
Possibly to avoid the kind of market situation that Xbox consoles face in the Japanese market all too often, it appears Microsoft is already taking action. Nikkei reports that Microsoft will step up its sales campaign for the console in the country, seeking to further capitalize on its head start over Sony’s PlayStation 4 console, which will launch in the country later this month.
Among the various things Microsoft is doing to allure buyers, it is increasing the number of stores with playable kiosks, and expanding the range of products and services that it is offering to the Chinese market.
Whether or not these initiatives bear dividends is something that remains to be seen, but let’s hope that it all works out. I’d like for a competitive Chinese market with all consoles fiercely vying for supremacy.