And it appears to be a success!
After multiple delays, and a fourteen year long ban on game consoles, the Xbox One became the first dedicated games console player to have launched in China. The launch was originally scheduled to be last week, alongside its launch in other Asian territories (last week, the Xbox One launched in South Korea, Hong Kong, Singapore, and India), but there was a last minute delay.
Anyway, now the launch is finally here, and as an affluent country of over a billion people with a growing middle class with expendable income, Microsoft could potentially have the first mover advantage in what might be an extremely important market in the future. As of right now, it appears that the Xbox One launch was a success, with multiple midnight launches, long lines, and sell outs.
Whether or not the Xbox One can sustain this kind of momentum is yet to be seen, but, assuming that it does, Microsoft might just have a legitimate shot at turning its fortunes around in this round of the console wars.