Activision Bigwig Promises New Call of Duty Will Broaden Audience

Posted By | On 19th, Apr. 2010

Activision has announced that there is a third studio working on material for the Call of Duty franchise.

Here‘s how Thomas Tippl, COO and CFO of Activision, presented the news:

“Today, we have three studios working on Call of Duty… We have Infinity Ward, which made Call of Duty 2, Call of Duty 4: Modern Warfare and Call of Duty: Modern Warfare 2. Then we have Treyarch, [who] will be releasing a Call of Duty game in the fall of 2010. Treyarch also developed Call of Duty: World at War and Call of Duty 3.”

He went on to say:

“And, most recently, we’ve added Sledgehammer in the Bay Area. We haven’t yet announced the content of their game, but it’s going to be an innovative take that will further broaden the audience for Call of Duty.”

This news follows the publishing of Activision’s dedicated business unit for the franchise, in which Sledgehammer’s contribution was labelled as an action-adventure game. It is scheduled to ship sometime in 2011.

What this means for the franchise is unclear: it could add some needed variety (after all, it is the spice of life) – which was already successfully pioneered by the Modern Warfare titles in moving away from the series’ traditional WW2 setting; or it could alienate the dedicated fanbase of players who enjoy the fast-paced, twitch-response of the FPS experience the games offer.

 


Tagged With: ,

Amazing Articles You Might Want To Check Out!

Keep On Reading!

DayZ Creator Believes Valve Deserves More Criticism Over Popularising Gambling-Style Monetisation

DayZ Creator Believes Valve Deserves More Criticism Over Popularising Gambling-Style Monetisation

Dean Hall also said that developers that don't think that the systems are a problem should provide research da...

Crimson Desert Includes Dozens and Dozens of Factions, But They Won’t Affect the Ending

Crimson Desert Includes Dozens and Dozens of Factions, But They Won’t Affect the Ending

Those expecting the factions to have any bearing on the main story, a la Fallout, may be slightly disappointed...

Battlefield: RedSec Lead Producer Promises More, Non-RPG Ways to Fight Vehicles

Battlefield: RedSec Lead Producer Promises More, Non-RPG Ways to Fight Vehicles

While being cryptic in a social media post, David Sirland assured players that the battle royale mode won't ha...

Final Fantasy 7 Remake Team Will “Definitely Move On to Something Else” Together, Says Director

Final Fantasy 7 Remake Team Will “Definitely Move On to Something Else” Together, Says Director

"The bonds, the relationship between the team has definitely improved a lot and strengthened it," says game di...

EA Leadership Asked Employees to Use AI Tools in “Just About Everything” For a Year – Rumour

EA Leadership Asked Employees to Use AI Tools in “Just About Everything” For a Year – Rumour

Employees from the company have confirmed that EA has been asking them to undergo multiple training courses ab...

Vampire: The Masquerade – Bloodlines 2 is an Absolute Disaster That Everyone Saw Coming

Vampire: The Masquerade – Bloodlines 2 is an Absolute Disaster That Everyone Saw Coming

The long-awaited sequel to the cult classic RPG simply couldn't rise above the numerous delays and development...