Activision Bigwig Promises New Call of Duty Will Broaden Audience

Posted By | On 19th, Apr. 2010

Activision has announced that there is a third studio working on material for the Call of Duty franchise.

Here‘s how Thomas Tippl, COO and CFO of Activision, presented the news:

“Today, we have three studios working on Call of Duty… We have Infinity Ward, which made Call of Duty 2, Call of Duty 4: Modern Warfare and Call of Duty: Modern Warfare 2. Then we have Treyarch, [who] will be releasing a Call of Duty game in the fall of 2010. Treyarch also developed Call of Duty: World at War and Call of Duty 3.”

He went on to say:

“And, most recently, we’ve added Sledgehammer in the Bay Area. We haven’t yet announced the content of their game, but it’s going to be an innovative take that will further broaden the audience for Call of Duty.”

This news follows the publishing of Activision’s dedicated business unit for the franchise, in which Sledgehammer’s contribution was labelled as an action-adventure game. It is scheduled to ship sometime in 2011.

What this means for the franchise is unclear: it could add some needed variety (after all, it is the spice of life) – which was already successfully pioneered by the Modern Warfare titles in moving away from the series’ traditional WW2 setting; or it could alienate the dedicated fanbase of players who enjoy the fast-paced, twitch-response of the FPS experience the games offer.

 


Tagged With: ,

Keep On Reading!

Virtua Fighter Crossroads is An “Open Sandbox RPG,” Says Producer, Where “Player Choice Matters”

Virtua Fighter Crossroads is An “Open Sandbox RPG,” Says Producer, Where “Player Choice Matters”

RGG Studio's Riichiro Yamada also promises a "lot of side content", including "side quests with the old cast" ...

Star Wars Eclipse “Simply Cannot Be Completed” if Quantic Dream Proceeds With Layoffs, Say Devs

Star Wars Eclipse “Simply Cannot Be Completed” if Quantic Dream Proceeds With Layoffs, Say Devs

After announcing layoffs for 115 employees following the failure of Spellcasters Chronicles, developers are st...

Dinoblade Launches on July 23rd, Prehistoric Souls-like Combat Showcased in New Trailer

Dinoblade Launches on July 23rd, Prehistoric Souls-like Combat Showcased in New Trailer

What began as a humble series of animations by Jean Nguyen back in 2022 has evolved into a full-fledged PC tit...

Grand Theft Auto 6 Has Seen “Record” Pre-Orders on Xbox Series X/S, Clarifies Microsoft

Grand Theft Auto 6 Has Seen “Record” Pre-Orders on Xbox Series X/S, Clarifies Microsoft

An Xbox spokesperson said that recent estimates "don't represent pre-order data" and that people should "wait ...

Grand Theft Auto 6 Won’t Get a Disc-Based Physical Copy, Despite Recent Reports – Rumor

Grand Theft Auto 6 Won’t Get a Disc-Based Physical Copy, Despite Recent Reports – Rumor

A "source with knowledge of the plans" told The Hollywood Reporter that it's not on the cards, either at launc...

Assassin’s Creed Black Flag Resynced Showcases Havana’s Astonishing Glow-Up and Authenticity

Assassin’s Creed Black Flag Resynced Showcases Havana’s Astonishing Glow-Up and Authenticity

From changes in lighting due to nightfall or different types of rainfall and winds, the city looks better than...