New IP just isn’t a priority for EA, says Bioware San Francisco Producer

Mirror's Edge 2 please.

Posted By | On 09th, Nov. 2012

EA have been vocal about new IPs and how they don’t really sell later in the console life cycle, and they also mention that they are going to create a lot of them when the next generation arrives. This sentiment is echoed by plenty of EA executives including Peter Moore.

However, Bioware San Francisco producer Ethan Levy said that EA simply don’t care about it.

“EA’s stated strategy is fewer, bigger brands. Of the many new IPs developed for this generation, only Army of Two, Dead Space and Dragon Age continue to see new versions. As far as I can tell from publicly facing information, creating innovative, new IPs just isn’t a priority for the organization,” he wrote in his blog.

“Big brands + big marketing budget + high production values = $$$. This is the EA formula. They may have been late to the mobile & tablet freemium party, but now that they are here they will out-compete the Dragon Vales and Tiny Monsters of the world.

“This formula may have finally run its course in the core space, where 80+ rated Lord of the Rings, James Bond and Godfather games have all fallen out of favor with gamers’ wallets.”

Let us know what you think in the comments section below.

Thanks, VG247.


Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

PS5 Pro Pre-Orders Were “Slightly Stronger” Than PS4 Pro

PS5 Pro Pre-Orders Were “Slightly Stronger” Than PS4 Pro

"The product is performing slightly stronger than the pre-orders of the PS4 Pro during the same period," says ...

PS5 Pro’s Pricing “Has Not Had a Negative Impact” on Sales – Sony

PS5 Pro’s Pricing “Has Not Had a Negative Impact” on Sales – Sony

"Hardcore users are the target of this hardware," says Sony president, CFO, and COO Hiroki Totoki.

Switch 2’s Backward Compatibility is “Good for Our Catalogue” – Take-Two CEO

Switch 2’s Backward Compatibility is “Good for Our Catalogue” – Take-Two CEO

"Backward compatibility is good for our catalogue, and we think we have the highest selling catalogue per SKU ...

GTA 6 and Borderlands 4 Won’t Launch Too Close to Each Other, Take-Two Boss Says

GTA 6 and Borderlands 4 Won’t Launch Too Close to Each Other, Take-Two Boss Says

"I think it’s safe to say that we wouldn’t, and no one would, stack up huge releases unnecessarily," says ...

PS5 Pro’s PSSR On Par with Nvidia DLSS and Intel XeSS, Says Developer

PS5 Pro’s PSSR On Par with Nvidia DLSS and Intel XeSS, Says Developer

Gergo Horvath, a Graphics Programmer at Gaijin believes that PSSR is not only on par with DLSS and XeSS, but a...

GTA 6 Publisher Explains the Importance of PC: “We Are Selective” About Platforms

GTA 6 Publisher Explains the Importance of PC: “We Are Selective” About Platforms

Take Two's Strauss Zelnick understands the importance of the PC platform, but the company still won't launch a...