New IP just isn’t a priority for EA, says Bioware San Francisco Producer

Mirror’s Edge 2 please.

Posted By | On 09th, Nov. 2012 Under News | Follow This Author @KartikMdgl

EA have been vocal about new IPs and how they don’t really sell later in the console life cycle, and they also mention that they are going to create a lot of them when the next generation arrives. This sentiment is echoed by plenty of EA executives including Peter Moore.

However, Bioware San Francisco producer Ethan Levy said that EA simply don’t care about it.

“EA’s stated strategy is fewer, bigger brands. Of the many new IPs developed for this generation, only Army of Two, Dead Space and Dragon Age continue to see new versions. As far as I can tell from publicly facing information, creating innovative, new IPs just isn’t a priority for the organization,” he wrote in his blog.

“Big brands + big marketing budget + high production values = $$$. This is the EA formula. They may have been late to the mobile & tablet freemium party, but now that they are here they will out-compete the Dragon Vales and Tiny Monsters of the world.

“This formula may have finally run its course in the core space, where 80+ rated Lord of the Rings, James Bond and Godfather games have all fallen out of favor with gamers’ wallets.”

Let us know what you think in the comments section below.

Thanks, VG247.

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