Nintendo to “Utilize Character IP More Actively”, Build Long-Term Relationship With Consumers

The Wii U manufacturer looks to reassure consumers following its recent fiscal year results.

Posted By | On 07th, May. 2014 Under News

nintendo direct

After posting its recent fiscal year financial results, where Nintendo reported the Wii U selling 6.17 million units in its lifetime and reported a net loss, the company released a public statement where it reaffirmed its commitment to utilizing its IPs more and contributing to “the development of the home entertainment industry.”

“In the belief that the true value of entertainment lies in individuality, Nintendo continues to provide unique products and services by positioning as its core management strategy the dedicated video game platform business of hardware and software integration, in which Nintendo can best leverage its strengths. In addition, by introducing Nintendo Network IDs and taking advantage of smart devices, for example, Nintendo strives to strengthen its efforts to build a long-term relationship with its consumers and expand the market of its own platforms.

“Moreover, by redefining entertainment as something that improves people’s QOL (Quality of Life) in enjoyable ways, Nintendo aims to deploy a new platform business that improves people’s QOL in enjoyable ways in a new field that is different from that of dedicated video game systems. The first theme will be health, and Nintendo plans to capitalize on being an entertainment company in devising a unique approach of its own.

“In addition, Nintendo strives to utilize its abundance of character IP more actively, providing its IP with more exposure in places other than video games, while achieving a certain level of profit from its licensing business at the same time.

“With its mission to pleasantly surprise consumers and put smiles on the faces of everyone it touches, Nintendo will continue to offer new and unique propositions and contribute to the development of the home entertainment industry.”

Will the company’s luck turn around, especially with games like Mario Kart 8 arriving for the console later this month? Let us know what you think in the comments.

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