Nintendo: “Wii U Will Not Be Seeing a Price Drop”, Manufacturing Cost Reasons Cited

And you can thank the 3DS for that.

Posted By | On 31st, Jan. 2013

wii u 8
With Nintendo readjusting its sales expectations for the Wii U from 5.5 million units by March end this year to 4 million units, one would think they’d take steps to absolve these issues.

Maybe, a price drop, for instance?

However, President Satoru Iwata isn’t going to budge on that. “With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing cost, so we are not planning to perform a markdown. I would like to make this point absolutely clear.”

“We are putting our lessons from Nintendo 3DS to good use, as I have already publicly stated. However, given that it has now become clear that we have not yet fully communicated the value of our product, we will try to do so before the software lineup is enhanced and at the same time work to enrich the software lineup which could make consumers understand the appeal of Wii U.”

Until Nintendo can properly break even on every console it manufactures, then don’t count on any price cuts any time soon.

Source: GIBiz


Tagged With: , ,

Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

GTA 5, Dying Light 2, and Like a Dragon: Ishin! Lead PS Plus Game Catalog Lineup for November

GTA 5, Dying Light 2, and Like a Dragon: Ishin! Lead PS Plus Game Catalog Lineup for November

PlayStation Plus Premium subscribers will also get access to Resistance: Fall of Man, Resistance 2, Blood Omen...

All First-Party Xbox Games Could Potentially Come to PlayStation and Nintendo Platforms, Xbox Boss Suggests

All First-Party Xbox Games Could Potentially Come to PlayStation and Nintendo Platforms, Xbox Boss Suggests

“I do not see sort of red lines in our portfolio that say ‘thou must not,'" says Microsoft Gaming CEO Phil...

Xbox is Still Eyeing More Acquisitions, Phil Spencer Says

Xbox is Still Eyeing More Acquisitions, Phil Spencer Says

"When we can find teams and technology and capability that add to what we’re trying to do in gaming at Micro...

S.T.A.L.K.E.R. 2: Heart of Chornobyl – Everything You Need to Know

S.T.A.L.K.E.R. 2: Heart of Chornobyl – Everything You Need to Know

Almost 14 years since its original announcement, GSC Game World's survival shooter launches on November 20th. ...

Xbox Series X | S At 4 Years: Still Hanging On

Xbox Series X | S At 4 Years: Still Hanging On

Microsoft's current-gen consoles are four years old. How have they fared since launch, and are they worth pick...

Xbox Plans to Release a Handheld, but it’s a Few Years Away

Xbox Plans to Release a Handheld, but it’s a Few Years Away

Microsoft Gaming CEO Phil Spencer acknowledges expectations of an Xbox handheld, confirming that the company d...