Though it’s often been talked about how the pre-owned game market is killing the video game industry and how GameStop should be held accountable encouraging such practices, EA COO Peter Moore agrees that it’s well within the rights of consumers and retailers.
Speaking to Wired, Moore stated that, “Used games were a bigger issue for the industry – I wasn’t resigned to it, but I recognised that it was the right of gamers and the right of our retailer. To be very fair, GameStop has always been very public about the fact that [they] keep the ecosystem moving with revenue that comes in, and it’s not like they go and take their game credit and go to McDonald’s and buy burgers. They re-up into new games.”
EA has it’s own strategy in place for limiting online play for pre-owned games, but Moore is more about inclusion rather than ostracization.
“Our job is to take that consumer and say, you’ve got a used game consumer and embrace that guy rather than shun him and say ‘no, not a penny of what we spent on this we get from you.’ It’s kept GameStop to be a thriving retailer unlike a lot of bricks and mortar. They’ve got 6,600 doors. I’m not sure they’re there without having a real digital strategy and a used games strategy.”