‘It never feels good to miss the launch.’
The Xbox One launched in thirteen markets around the world on November 21, and has since then sold 3 million units worldwide. It might have done even more, if it had launched in more territories, but its launch in eight markets was delayed. Now, Phil Spencer has apologized about these delays.
“I wish we had the global coverage that we originally announced when we stood on stage at E3,” he said, while talking to OXM. “I stood on stage and talked about 21 markets… there were things around the voice models and other things we needed to make sure were right in order to really build a box that felt native to the markets we were shipping in.
“It never feels good to stand on stage and talk about 21 markets and ship in 13, but it’s a journey, and it’s not won or lost the day after launch. It will be something that plays out, so making sure the quality of each market when we ship is the important part.”
Hopefully, the Xbox One’s worldwide staggered launch this year will go easier.