Platinum Games President Disappointed by Sales, Blames Marketing of Titles

Says that the company needs to sell more copies to achieve global success.

Posted By | On 18th, Apr. 2013

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In an interview with Polygon, Platinum Games president Tatsuya Minami has addressed the issue of limited game sales for company, talking about how the marketing affected titles like Bayonetta that failed to meet sales targets.

“Whether we’ve sold as well as we would have liked, or whether the company has the amount of money that everybody would love to have in the company, I think I’d probably rate it as a C or even a D. We obviously grew up being part of the domestic Japanese market – a lot of our staff spent time in domestic Japanese publishers, focused really on the domestic Japanese market.

“And now we’re trying to expand and focus more outward and think about gamers worldwide. But when you think about what global success really means, that means we need to be selling more titles. Our games need to sell more copies.”

Platinum recently released Metal Gear Rising: Revengeance, developed for Kojima Productions and taking place in the Metal Gear universe. They are currently working on Bayonetta 2 and The Wonderful 101 for Wii U.


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