“We are targeting this towards someone who is probably pretty knowledgeable and committed in the kind of entertainment they want” says Andrew House.
There is a bit of confusion regarding the PlayStation 4 Pro and what consumer type it’s targeted for. It’s most likely not targeted at the existing PS4 consumer base and it isn’t exactly a machine that can deliver native 4K gaming. In order to clear the confusion, Sony Interactive Entertainment’s President and Global CEO Andrew House clarified that the PS4 Pro is targeting a very specific consumer base.
“I think that the industry probably needs to take more time not just in explaining the benefits, but showing what those benefits are. One of the reasons we elected to pursue PS4 Pro is that 4K and HDR in particular are a natural for games – it’s very easy for most people to be able to see a demonstrable difference between those two technologies. That being said – you phrased the question around the “average user” – we did call it PlayStation 4 Pro … so I think it’s inherent in the name – I’m not being facetious, honestly! We are targeting this towards someone who is probably pretty knowledgeable and committed in the kind of entertainment they want,” he stated in an interview with Digital Spy.
The PlayStation 4 Pro launches on November 15 and will retail for $399 in North America.