ReCore Priced at $40 to Build Fan Base, Earn Player Trust

Microsoft wants to "give you a great triple A title with $60 of value."

Posted By | On 15th, Jul. 2016

ReCore_01

Of the many Xbox One/Windows 10 titles that Microsoft is releasing this year, one particular name sticks out – ReCore from Comcept and Armature Studio, produced by Keiji Inafune and written by Joseph Staten. The pricing for the game is actually $40 but it’s still considered a triple A release. So what gives?

Speaking to the TXR Podcast, Xbox marketing head Aaron Greenberg said there were a multitude of reasons for this. “We wanted there to be no barriers. We wanted to be able to give you a great triple-A title that gives you $60 of value but if you aren’t sure, not let that be the barrier of a trade-off. That’s why we priced it at $40. We hope that will increase its chances of having success as a new IP.

“With new IP like that, launch timing matters a lot. So that’s why you’re seeing us launch it as our first title of the season, getting it out early. The second thing is it doesn’t have an existing base of fans. So we have to build that fan base, earn their trust [and] earn their dollar.”

Given that Inafune’s name isn’t exactly held the highest of regards after Mighty No. 9, it’s not too far-fetched for Microsoft to appeal to gamers in any way possible. Regardless, we’ll see if ReCore‘s quality can speak for itself when it releases on September 13th for Xbox One and Windows 10.


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