Take-Two discusses their views on microtransactions and how they are committed to making games of the highest quality.
During Take-Two’s recent quarterly investor conference call, the company discussed their views on microtransactions, game quality and more. The company also discussed their success in engaging many players with their video games, and how such engagement is always the top priority when making games.
Chief Executive Officer Strauss Zelnick stated that the company is “focused on players, not payers.” He also opined that as long as companies put out quality content, then consumers will gladly fund this content due to the return of a “massive number of hours that one can spend enjoying the titles.”
Amidst all the recent controversy regarding microtransactions, Take-Two discussed their own policy (regarding the issue related to NBA 2K18) is just to “captivate and engage consumers” and keep them satisfied,which in turn leads to “really great results”.
Take-Two remains committed to “never, ever rest on the past, and is utterly focused on innovation and breaking barriers, with an eye towards an amazing entertainment experience.” We’ll have to wait and see how this year goes for the Take-Two and all of the games they’re involved with.