Here we go, it seems like Sony isn’t going to neglect the Vita in any capacity when it comes to advertising push. They say it is going to be one of the biggest campaign in the brand’s 17 year old history.
It will be advertised everywhere – TV, print, outdoor, online and you name it.
“Vita delivers an uncompromised gaming experience on a portable device, for the first time,” said UK marketing manager Mark Bowles to MCV.
“With a long list of impressive features, we’re confident consumers will be incredibly excited by the latest addition to the PlayStation family.”
He also said that they are really committed to the platform for a long term, and they are hoping for a good start with a massive advertising campaign. He also revealed which demographic they are targeting with the campaign.
“The PS Vita launch will be supported by the biggest campaign we’ve ever executed, and this level of activity will continue throughout 2012, reflecting our confidence in, and commitment to the platform long term.
“Our campaign will target gamers primarily, but also the new generation of tech enthusiasts and entertainment consumers who are used to playing games on their smartphones or tablets. What sets Vita apart is its ability to deliver PS3 quality gaming, in addition to the range of globally recognised triple-A software titles, which simply isn’t possible or aren’t available on any other existing portable.”
The Vita will release on February 22 in the US and EU, and the launch line-up is one of the best ever for a Sony hardware it seems.
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