In light of the company’s recently concluded E3 edition of Direct, Mario creator Shigeru Miyamoto spoke up about Nintendo’s sales with the Nintendo Wii U, given the reduced sales forecast, wavering third party support and introduction of next generation consoles from Sony and Microsoft.
In an interview with GamesIndustry International, Miyamoto stated that, “First of all, the entertainment industry is one that is inherently unstable and if people decide that they no longer need entertainment anymore then there’s no way for you to make money off of that.
“Because of the waves in the entertainment industry and the way the cycles move, personally I feel that aiming for a specific numerical goal is almost silly, and instead our focus should be on doing our best to create something that’s new and unique.”
Miyamoto also chastised rumours about current president Satoru Iwata keeping his job in light of recent issues. “All of this talk of “Oh is Nintendo going to hit its numbers? Is Mr. Iwata responsible?” and all these discussions I think are just silly ones to have because Mr. Iwata is managing our company and I don’t think there’s anyone better to manage it than him.
“So for me, I’m really focused on creating the most fun and unique experiences I can so that the entertainment can appeal to a very broad audience, and we’re having fun doing that. So certainly I think there are other industries where I think their chance to appeal to a broad audience has been lost, but I still think within our industry we have a lot of opportunity to do that.”
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