Sleeping Dogs Become Profitable for Square Enix

More than 500,000 users each month for open world adventure title.

Posted By | On 24th, Aug. 2013

sleeping dogs gameplay
Sleeping Dogs, developed by United Front Games, was last reported to have sold 1.5 million copies, and somehow fell short of targeted sales expectations for Square Enix. Nonetheless, according head of product development Darrell Gallagher in a new blog post on Gamasutra, the game has become profitable for the publisher.

Describing the profitability as a “critical milestone”, Gallagher revealed that Sleeping Dogs sees more than 500,000 users playing each month.

“It also shows that we are creating content which is keeping millions of people entertained enough to want to spend their time in our world.”

Sleeping Dogs has seen numerous expansions through DLC till date and Square Enix even expressed interest in creating a sequel for the game in the near future. Gallagher stated that, “We see the opportunity for some of our games continuing beyond a traditional beginning, middle, and end. We can have them become extendable and more persistent – with an opportunity to build and grow across games. To design in a way to keep our games alive for years instead of weeks.

“I’m not talking about an MMORPG, although the concept is similar. I’m talking about creating persistent online experiences built on the foundations of the games we are well known for.”

Perhaps something for the next Sleeping Dogs to follow?


Amazing Articles You Might Want To Check Out!

Keep On Reading!

Kiln Open Beta is Now Available on Steam

Kiln Open Beta is Now Available on Steam

Pottery never looked this entertaining, and probably never had this much breakage with a chaotic gameplay loop...

Samson Roadmap Revealed, Next Update Focuses on Stability, Polish and Feedback

Samson Roadmap Revealed, Next Update Focuses on Stability, Polish and Feedback

It’s a busy month ahead in Tyndalston as the Samson team tries to claw its way back into its players’ good...

Code Vein 2’s Patch 1.0.7 Brings Performance Fixes, Balancing Changes, and More

Code Vein 2’s Patch 1.0.7 Brings Performance Fixes, Balancing Changes, and More

The new patch aims to improve performance and quality of life while making subsequent playthroughs feel more c...

MOUSE: P.I. For Hire Trailer Reveals Cast, Including Troy Baker as Jack Pepper

MOUSE: P.I. For Hire Trailer Reveals Cast, Including Troy Baker as Jack Pepper

He's joined Florian Clare, who plays journalist Wanda Fuller; Camryn Grimes, the voice of assistant Tammy Tumb...

Wuchang: Fallen Feathers Producer/Director Fired, Studio Faces Layoffs – Rumor

Wuchang: Fallen Feathers Producer/Director Fired, Studio Faces Layoffs – Rumor

It’s more saddening reports of layoffs, and Leenzee might just be taking a more brutal approach than most if...

New Metro Game Expected to be Announced Next Week – Rumor

New Metro Game Expected to be Announced Next Week – Rumor

4A Games could finally reveal more details about the franchise's next mainline title, which was confirmed to b...