Sony Announces “Strategic Creative Partnership” With Travis Scott To Promote PS5

Even if you’re not into the current rap scene, no doubt you have probably heard the name Travis Scott by now. He’s seemingly been everywhere over this past year and has created quite an incredible brand. Now it seems he and Sony are joining together to promote the PlayStation 5.

As announced on the official PlayStation blog, it seems Sony and Scott and his Cactus Jack brand have entered into a creative partnership for promotion of the upcoming console. It’s not entirely clear what that entails, but alongside the announcement came a video, which you can see below. It’s…well, it’s something. It’s actually a reference to an old commercial that I imagine most of Scott’s core audience probably doesn’t get, but it’s fun even if you don’t know the joke. Presumably, this will be the first of many videos used as promotion for Sony’s new system.

The PlayStation 5 will release in select regions on November 12th with the full worldwide release coming on November 19th.

https://youtu.be/oEkjgwiq0QM