This one is for the players.
The PS4 is a remarkable turnaround, a comeback in form from where Sony was less than a decade ago with the PS3’s disastrous launch that was widely considered to be anti consumer and anti gamer. As of this point, the PS4 promises the best exclusive proprietary content, as well as the best versions of all third party multiplatform software. That is the reason why the PS4 has sold the way it has- in the present moment in time, owing to longer developmental cycles, the PS4 is lacking in all forms of software, but it is selling on sheer potential of simply being the very best. And Sony knows it. And they aren’t shying away from saying it.
Hence this new ad, that proudly states that the PS4 is the best place to play this generation. Which, on sheer potential, it is. But will it stay that way? Or will Microsoft pull back with a PS3 like turnaround with the Xbox One?
We’ll see either way soon, but for now, let’s let Sony have a very well deserved and earned moment of celebration.