Sony: Core Gamers Are Our Number One Priority

Posted By | On 08th, Jul. 2010

Sony has reiterated its commitment to the hardcore gamer. Amidst fears that the introduction of the Playstation Move motion control accessory, due later this year, might mark the ‘casualisation of Sony,’ the mega corporation has reaffirmed that core gamers remain the console manufacturer’s target demographic.

“We’ve always believed that whatever it is we’re doing, it’s something that appeals to our core gaming audience first and foremost,” SCE worldwide boss Kaz Hirai told The Telegraph.

“Then, depending where we are in the lifecycle of the product, how much we need to appeal to the casual and family gaming market varies. When we first launched the PS3 three four ago, the games that were launched along with it were tailored more towards the hard-core gaming audience.

“Four years into it, we’re still not mid-cycle, but given the base growth we’ve seen – there are upwards of 36 million PS3 consoles sold worldwide right now – we are starting to tap into the casual and light gaming users.

“But we want to make sure that we have software that appeals those gamers without neglecting the hardcore gaming audience who have always been the real diehard supporters of PS3. That’s the balance we struck in our [E3] keynote press briefing, I think.”

Considering that the Move is getting games like SOCOM 4 and Resident Evil 5, I think they’ve made a good case for themselves.


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