Sony: Retail is absolutely vital or PS4 and Xbox 720 will suffer

Posted By | On 06th, Jul. 2012 Under News | Follow This Author @KartikMdgl


Almost everyone in the industry is repeating the digital distribution is the future spiel, but Sony’s UK vice president has shot this down and has mentioned that retail is extremely important for future platforms.

“Coming down off that 2008 peak has been a steep ride for many and has involved fallout on many levels, not least of all retail,” he told MCVUK.

“So what we’re seeing is not really a surprise,” Gara continued, “a bit of a readjustment if you like and it isn’t just happening to the specialists on the High Street. There is a bit of a reappraisal around space and the commitment from other retailers.”

“We’d love to see as many of those retailers as possible maintain their interest in servicing the space because clearly down the road many of us are going to be doing our best to give another injection into the market whenever the next cycle starts.”

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