"The Xbox One is not going to be a second-class citizen," says Halo boss Frank O'Connor.
Satya Nadella says the company is dedicated to consoles despite diversification.
The Xbox head wants your games to be as smooth as they are pretty.
The company been putting in work with the next Xbox and PS5.
Phil Spencer has a very different view of what success for Microsoft looks like.
It feels like the PS5 and Xbox Scarlett controllers may be, much like the consoles themselves, iterative improvements.
Crossing the othe side of the uncanny valley.
The zombie survival game seems headed for the next generation of consoles.
"Loading will end up becoming an antiquated concept," says Hemanshu Chhabra of Triple-I Games.
Hindsight 20/20 creative director Hemanshu Chhabra talks about the benefits next gen's improved CPUs and GPUs will bring.
Bigger doesn't always equal better - a lesson that Bethesda could benefit from for its next RPGs.
Sebastien Le Touze, CEO of eXiin, says the next generation will take a while to reveal its full capabilities.
With Xbox Game Pass and the upcoming xCloud, Microsoft is confident about its future in the industry.
Alex Golebiowski of Pixelnauts is thrilled about what next gen hardware is looking to offer.
"Any hardware advancements that create meaningful performance improvements means that I can spend less time on optimization and more time on content creation," says Will Traxler.
*cue flashbacks of Mass Effect Andromeda's animations' memes*
"I think both Microsoft and Sony are keenly aware that the consumer needs that optionality," says GameStop's chief customer officer Frank Hamlin.
Looking into the implications of ray tracing support on PS5 and Xbox Scarlett.
Game developers continue to be excited by one of the most promising aspects of next gen consoles.
Larian's Swen Vincke feels there will be physics that "may not be possible" on current hardware.