"I think that the key to developing these IPs into something really special and something really monumental is sticking with them."
"I understand the fingers are pointing right back to Xbox. I can only be who I am."
"We're close, we're really close."
The commercial benefits are obvious but Phil Spencer wants players to see how games have evolved.
A sign of gaming's importance to Microsoft.
It sounds like an eventful Gamescom for Xbox fans.
Microsoft is already working on the hardware that will follow the Xbox One X.
Also comments on whether the lack of big exclusives for Xbox One X will be detrimental to its success.
Xbox's success in Japan at this point seems to be a lost cause.
"Xbox Live is the most critical asset we have."
"Multiple games up and running" though.
Well... where are they?
And so, no point in showing them, he feels.
Rights issues and technical challenges are the main cause.
Xbox boss talks about the future of Xbox on PC.
The long requested feature, confirmed for the Xbox One at last.
Microsoft doesn't need Master Chief to finish the fight this time.
