The company gets a large revenue stream from post-launch services.
People have mixed emotions about microtransactions and how they’ve become utilized in video games. The debate has been raging off and on over the last few years, especially about loot box practices. Well, while that debate has raged, the profitable of those practices has seemingly soared, at least in the case of publisher Take-Two.
During their financial conference call, it was revealed that the quarter, which ended on June 30th, saw a net revenue of $540.5 million, a 39% growth compared to the same period year over year. Within that, the company also stated that 58% of their profits come from microtransactions and DLC. Chief among them was Grand Theft Auto (which has its own casino now) and NBA 2K19, which went very heavy on the microtransactions with that year’s installment. Not surprisingly, in-game spending in general rose by 31% compared to last year.
It’s stating the obvious, but those frustrated with the continued practice definitely won’t see any relief anytime soon with those kind of insane numbers. No matter what you think of it, the microtransactions and bits of DLC are here to stay, at least for games under the Take-Two umbrella.