There Is More Potential For Third Parties On Switch Than Most Assume, Sold Out’s CEO Says

"Nintendo does not exclude you, it just asks you to 'up your game'."

Posted By | On 07th, Nov. 2017

Earlier today, we reported on how third parties were caught off guard by the success of the Nintendo Switch, and how they are now scrambling to catch up with the success of the platform. Meanwhile, indie game developers, as well as rare western third party developers like Bethesda and Ubisoft, who whole heartedly embraced the Switch, are finding a gold mine to, well, mine with the Switch.

One of those indie developers is Sold Out- they recently announced they will be bringing Overcooked, a successful Switch eShop title, to retail. Speaking to  Gamesindustry.biz, Sold Out CEO Garry Williams said that there is a far greater chance of success than most third parties assume- which at this point is fairly self evident, to be fair.

“There are many companies who have managed to earn really good revenues through Nintendo hardware sales to consumers,” he said. “When I worked for Imagineer in Japan we made some very welcome revenues making Sim City SNES, many of us also did well on GameCube, Wii and DS. The opportunities are there. Nintendo does not exclude you, it just asks you to ‘up your game’. If it were easy, everyone would be doing it.”

According to him, the current reason the Switch has been ignored has been the failure of the Wii U- but if the Switch continues along these lines of success, he argues, retailers and third parties will both be forced to give it the attention it deserves.

“If Switch continues at it’s current pace then it will receive the same space in store. Content is king and retail will support whatever the customer is choosing to buy as long as there are significant revenues delivered in the process,” he said.

It will be hugely interesting to see how the Switch continues to evolve as time goes on.


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