Ubisoft CEO Says Microsoft-Activision Deal “Shows the Value of IPs on Console, PC, and Mobile”

"I think it's good news that the transaction can go through because it really shows the power of IPs, and where the industry is going," Ubisoft CEO Yves Guillemot says.

Posted By | On 21st, Jul. 2023

Xbox Activision Blizzard

As Microsoft’s proposed $69 billion acquisition of Activision Blizzard edges closer to its long overdue completion, discussions about whether a deal of this scale and nature is ultimately going to benefit the industry or just Microsoft itself continue to rage on, but it seems another major player in the industry is, at the very least, all for it.

Speaking during a recent investor briefing (via GameSpot), when asked about Microsoft’s acquisition of Activision Blizzard, Ubisoft CEO Yves Guillemot expressed his enthusiasm at the deal nearing his completion. As per Guillemot, the acquisition “shows the value” that gaming properties have across all platforms, including mobile, while he says Microsoft’s particular focus on expanding in the mobile gaming space through the deal also aligns with what Ubisoft itself is trying to do.

“I think it’s good news that the transaction can go through because it really shows the power of IPs, and where the industry is going,” Guillemot said. “So there will be lots of opportunities in the future for all the companies. It also shows the value of IPs that can be on console and PC, but also mobile and become more worldwide brands. That’s a fantastic opportunity. Microsoft is saying that the mobile part of the Activision deal is important. So all the investment we are making to be stronger on mobile is also in line with that.”

Ubisoft has a number of major titles currently in development for mobile devices, including the likes of Assassin’s Creed Codename Jade, Rainbow Six Mobile, The Division Resurgence, and more.

As for Microsoft’s acquisition of Activision Blizzard, the companies recently announced that they had extended the deadline for their acquisition agreement until October 18. Microsoft is currently also in the process of negotiating terms regarding the deal with the UK’s CMA, with the deadline for the final decision having recently been moved to August 29.


Amazing Articles You Might Want To Check Out!

Keep On Reading!

Kiln Open Beta is Now Available on Steam

Kiln Open Beta is Now Available on Steam

Pottery never looked this entertaining, and probably never had this much breakage with a chaotic gameplay loop...

Samson Roadmap Revealed, Next Update Focuses on Stability, Polish and Feedback

Samson Roadmap Revealed, Next Update Focuses on Stability, Polish and Feedback

It’s a busy month ahead in Tyndalston as the Samson team tries to claw its way back into its players’ good...

Code Vein 2’s Patch 1.0.7 Brings Performance Fixes, Balancing Changes, and More

Code Vein 2’s Patch 1.0.7 Brings Performance Fixes, Balancing Changes, and More

The new patch aims to improve performance and quality of life while making subsequent playthroughs feel more c...

MOUSE: P.I. For Hire Trailer Reveals Cast, Including Troy Baker as Jack Pepper

MOUSE: P.I. For Hire Trailer Reveals Cast, Including Troy Baker as Jack Pepper

He's joined Florian Clare, who plays journalist Wanda Fuller; Camryn Grimes, the voice of assistant Tammy Tumb...

Wuchang: Fallen Feathers Producer/Director Fired, Studio Faces Layoffs – Rumor

Wuchang: Fallen Feathers Producer/Director Fired, Studio Faces Layoffs – Rumor

It’s more saddening reports of layoffs, and Leenzee might just be taking a more brutal approach than most if...

New Metro Game Expected to be Announced Next Week – Rumor

New Metro Game Expected to be Announced Next Week – Rumor

4A Games could finally reveal more details about the franchise's next mainline title, which was confirmed to b...