Ubisoft CEO Says Microsoft-Activision Deal “Shows the Value of IPs on Console, PC, and Mobile”

"I think it's good news that the transaction can go through because it really shows the power of IPs, and where the industry is going," Ubisoft CEO Yves Guillemot says.

Posted By | On 21st, Jul. 2023

Xbox Activision Blizzard

As Microsoft’s proposed $69 billion acquisition of Activision Blizzard edges closer to its long overdue completion, discussions about whether a deal of this scale and nature is ultimately going to benefit the industry or just Microsoft itself continue to rage on, but it seems another major player in the industry is, at the very least, all for it.

Speaking during a recent investor briefing (via GameSpot), when asked about Microsoft’s acquisition of Activision Blizzard, Ubisoft CEO Yves Guillemot expressed his enthusiasm at the deal nearing his completion. As per Guillemot, the acquisition “shows the value” that gaming properties have across all platforms, including mobile, while he says Microsoft’s particular focus on expanding in the mobile gaming space through the deal also aligns with what Ubisoft itself is trying to do.

“I think it’s good news that the transaction can go through because it really shows the power of IPs, and where the industry is going,” Guillemot said. “So there will be lots of opportunities in the future for all the companies. It also shows the value of IPs that can be on console and PC, but also mobile and become more worldwide brands. That’s a fantastic opportunity. Microsoft is saying that the mobile part of the Activision deal is important. So all the investment we are making to be stronger on mobile is also in line with that.”

Ubisoft has a number of major titles currently in development for mobile devices, including the likes of Assassin’s Creed Codename Jade, Rainbow Six Mobile, The Division Resurgence, and more.

As for Microsoft’s acquisition of Activision Blizzard, the companies recently announced that they had extended the deadline for their acquisition agreement until October 18. Microsoft is currently also in the process of negotiating terms regarding the deal with the UK’s CMA, with the deadline for the final decision having recently been moved to August 29.


Amazing Articles You Might Want To Check Out!

Keep On Reading!

Assassin’s Creed Shadows Will Not Have a Point of Interest “Every 50 Meters”

Assassin’s Creed Shadows Will Not Have a Point of Interest “Every 50 Meters”

Visiting Japan for researching the game had the developers realise that Assassin's Creed Shadows doesn't need ...

Monster Hunter Wilds Will Have Monsters With Higher Health and Flinch Thresholds Than World

Monster Hunter Wilds Will Have Monsters With Higher Health and Flinch Thresholds Than World

Monster Hunter Wilds players will have to make use of the new Focus Strike mechanics to ensure that hunts are ...

Horizon Forbidden West on PC Has Been De-Listed on Steam for More than 170 Countries

Horizon Forbidden West on PC Has Been De-Listed on Steam for More than 170 Countries

Horizon Forbidden West Complete Edition has joined Helldivers 2 in enforcing a PSN account to play, despite it...

Dishonored 2 Studio’s Reputation for “Refined Games” Saved its Future

Dishonored 2 Studio’s Reputation for “Refined Games” Saved its Future

Dishonored 2's development costs seem to have been well over The Elder Scrolls 5: Skyrim, while the game didn'...

Console Hardware Sales in December 2024 Were Lower than in December 2023 – Analyst

Console Hardware Sales in December 2024 Were Lower than in December 2023 – Analyst

According to industry analyst Mat Piscatella, the PS5, Xbox Series X/S and the Nintendo Switch are long past t...

Assassin’s Creed’s Animus Hub Isn’t a Standalone Launcher, Doesn’t Support Pre-Origins Titles

Assassin’s Creed’s Animus Hub Isn’t a Standalone Launcher, Doesn’t Support Pre-Origins Titles

Keys earned from Anomalies also won't cost real money. However, The Exchange, Projects, and The Vault are unav...