Ubisoft looking into different business models inside AAA games

She reveals how the market is changing.

Posted By | On 30th, Apr. 2013

jade raymond

The market is shifting fast and most publishers are finding ways to maximise their revenue. Jade Raymond who works for Ubisoft Montreal has told Edge that they are looking to find better business models inside AAA games.

“Our focus is still going to be on high-end, HD games but yes, we are looking at different business models within that,” she told Edge. “It’s not moving people away from console versions as much as it is rethinking how we’re doing those console versions. So instead of, by default, saying ‘this is the recipe for next-gen, we’re going to up-res the graphics or do more features with more AI’ it’s also thinking – ‘how have peoples’ way of consuming games changed?'”

“What’s the pattern, what are people looking for, getting used to, what are their expectations now?” she continued. “People are trying out games free before deciding to buy them now. It’s about making sure we meet players’ needs and keep up with the reality of what they’re looking for, so I think that’s really exciting. It means we are going through a shift, even in terms of console games. And we have to think of a new recipe.”

Most publishers are thinking of ways to make sure they can make a lot of money next-gen, and it’s about figuring out the market trends and adapting to it properly.

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