Ubisoft puts massive emphasis on F2P, will influence future games

Extremely profitable.

Posted By | On 28th, Sep. 2012

Ubisoft has mentioned that free-to-play will form a major part of their future games. They said it is extremely profitable for them and they are going to be putting a lot of emphasis on it. Lot of publishers have mentioned that F2P is the future and platform holders need to adapt to this change.

“There will be free-to-play on consoles, but in the future, with games like Sleeping Dogs, we could see more opportunity for $60 games to learn from the free-to-play model,” said Ubisoft CFO Alain Martinez in an investor call which was reported by Venturebeat.

“The next generation will offer more and more item-based content. This will benefit our games’ profitability.”

Ubisoft has created a F2P games for the PC with Ghost Recon Online leading the charge. Will F2P form a major strategy for all publishers in the future? Let us know in the comments section below.

Thanks, VG247.


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