Ubisoft Reportedly Advertising Black Friday Sale in Older Assassin’s Creed Titles During Gameplay

It’s common for a publisher like Ubisoft to advertise sales and DLC within existing products. Boot up Assassin’s Creed Valhalla, and you’ll be greeted with tiles on the main menu for purchasing additional content and premium items. However, what if an obnoxious full-page ad appeared while playing?

Reddit user triddell24 posted a video from Assassin’s Creed Odyssey on Xbox, where opening the map showcased an ad for purchasing Assassin’s Creed Mirage during the Black Friday sale. Other users in the same thread report seeing the same thing. Given the Loading Icon and button designs on the ad, it’s clear that this is more Ubisoft than Microsoft’s doing.

The publisher hasn’t confirmed whether this is a mistake or part of a long-term initiative to advertise its sales during gameplay. Stay tuned for more updates on the same.

Assassin’s Creed Mirage is available for Xbox One, Xbox Series X/S, PS4, PS5 and PC. Check out our review here.