While Ubisoft may have announced major organizational changes, markets do not seem too optimistic about this decision. As caught by Insider Gaming, share prices of the company have plummeted by quite a bit, and at the time of publishing, sits at per share €4.38 after a drop of 33.93 percent. According to Google Finance, this is a €2.37 drop from the €5.23 it was priced at when the markets opened earlier today.
The latest drop in share prices has been an ongoing trend for Ubisoft. Around the same time last year, for instance, the company’s shares were priced at €11.14. After peaking at €13.59 in March 2025, the shares have been on a continuous decline. The biggest of these dips came on April 7, 2025, followed by another dip on May 15, 2025.
As part of its overhaul, Ubisoft has revealed that it is shaking up how its games are developed. Splitting the work among five “Creative Houses”, each one of these will be responsible for specific franchises depending on their expertise. For example, CH1 (Vantage Studios) will be in charge of leading development on new games in the Far Cry, Assassin’s Creed and Rainbow Six franchises.
Along with this, the company had also announced that a number of its projects had been cancelled. Among these was Prince of Persia: The Sands of Time Remake, as well as four unannounced projects, three of which would have been brand new IPs.
As the company also continues its cost-cutting measures, French game industry union Solidaires Informatique had called for a half-day strike today, referring to Ubisoft’s move as a “disastrous announcement.” As part of its strike, the union has made three demands: an end to its cost-cutting plan, better support of remote working options, and “decent” pay raises for employees this year.
“This is an initial answer to the absurdity of management’s decisions,” said the union on social media. “Other strikes are currently being discussed. It is out of the question to let a boss run wild and destroy our working conditions. Perhaps we need to remind [Ubisoft CEO Yves Guillemot] that it is his employees who make the games.”
Ubisoft has also announced that it is developing four new IPs, one of which is the MOBA March of Giants, which the company sees as an opportunity to break into a market that has been dominated by League of Legends and Dota 2 for well over a decade. The Creative Houses are also slated to have “dedicated leadership” with “end-to-end responsibility” to ensure accountability for the state of the various franchises they are heading up.
Curiously, despite several Ubisoft projects getting cancelled, a report has indicated that Beyond Good and Evil 2 is still being actively developed. According to this report, the company has invested more than $500 million into its development despite the several hurdles it has faced, and the company seemingly still sees value in eventually releasing it, at least for now. However, Ubisoft hasn’t really made any mention of the franchise in quite some time.
