Ubisoft Will Continue Pursuing NFTs, Blockchain Technical Director Says

Ubisoft blockchain technical director Didier Genevois says the French gaming giant will continue to pursue NFTs in spite of backlash.

Posted By | On 23rd, Dec. 2021

ghost recon breakpoint

Ubisoft made a lot of headlines recently, when it introduced NFT gear to Ghost Recon Breakpoint along with a new platform for introducing blockchain technology to AAA games. Unsurprisingly, it was met with a lot of backlash, with 95% dislikes on the original reveal trailer that’s now been unlisted on YouTube- although the company is yet to make any changes to its plans in that area, it seems.

In a recent interview with Decrypt, Ubisoft’s blockchain technical director Didier Genevois talked about how this is a new idea in the gaming space, and as such, the fan backlash is expected. Genevois also says Ubisoft will continue pursuing this technology by focusing on its three core principles- to use the tech responsibly, build a safe environment, and only leverage energy-efficient proof-of-stake blockchains.

“We have received a lot of feedback since the announcement, and we hear both the encouragement and the concerns,” Genevois said. “We understand where the sentiment towards the technology comes from, and we need to keep taking it into consideration every step of the way.

“This experiment is meant to understand how the value proposition of decentralization can be received and embraced by our players. We know it is a major change that will take time, but we will stay true to our three principles.”

According to a recent Kotaku report, many developers at Ubisoft are also uncertain of this new platform, as it most certainly falls into predatory monetary practices. Recently, GSC Game World also announced that S.T.A.L.K.E.R. 2 won’t have NFTs after similar backlash- read more on that through here.


Tagged With:

Amazing Articles You Might Want To Check Out!



Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Marvel’s Spider-Man 2 – Venom Actor Might be Hinting at an Imminent Update

Marvel’s Spider-Man 2 – Venom Actor Might be Hinting at an Imminent Update

Actor Tony Todd, who will play Venom in the superhero title, seems to be hinting at new news dropping for the ...

FIFA 23 and Call of Duty: Modern Warfare 2 Retake Top 2 Charts in Weekly Retail UK Charts

FIFA 23 and Call of Duty: Modern Warfare 2 Retake Top 2 Charts in Weekly Retail UK Charts

Black Friday discounts saw a number of other games seeing increased sales as well, including the likes of Mari...

Warhammer 40,000: Darktide’s Remaining Crafting Features Will Roll Out in December

Warhammer 40,000: Darktide’s Remaining Crafting Features Will Roll Out in December

The developer will "gradually be rolling out" the rest of the features throughout December, and build on them ...

Half-Life: Alyx – Levitation Mod is Now Available

Half-Life: Alyx – Levitation Mod is Now Available

The 3-4 hour-long story is set after the campaign and sees Alyx investigating a mysterious floating building i...

Halo Infinite – Bot Bootcamp Playlist Returns After Temporary Removal

Halo Infinite – Bot Bootcamp Playlist Returns After Temporary Removal

The multiplayer playlist is the only PvE content outside the campaign and allows four players to team up again...

15 Xbox Series X|S Games With The Most Stunning Graphics So Far

15 Xbox Series X|S Games With The Most Stunning Graphics So Far

Despite the lack of big-name exclusives in recent times, several titles still look very good on the Xbox Serie...