Valve Coming To Retail Ahead of Steam Machine Launch

PC gaming is back at retail!

Posted By | On 06th, Oct. 2015

steam

Now that the Steam Machines are finally launching, they will need a unified retail presence if they hope to compete in the market. And it is good to see Valve finally take a decisive step when it comes to the otherwise scattershot Steam Machine initiative this time around- Valve today announced dedicated Steam Sections launching this fall in GameStop (USA), GAME UK, and EB Games (Canada) stores. These sections will feature the Steam Hardware devices launching November 10 (Steam Controller, Steam Link, and Steam Machines), as well as a variety of Steam prepaid cards.

“GameStop, GAME UK, and EB Games are leading retail destinations for core gamers and early adopters,” said Gabe Newell of Valve. “Creating a ‘store within a store’ across North America and the UK is a significant win for getting the first generation of Steam Hardware products into gamers’ hands.”

Steam has helped grow PC gaming into a leading platform for games,” said Bob Puzon, senior vice president of merchandising at GameStop, the exclusive retail partner in the U.S. for Steam Hardware. “With millions of gamers already enjoying the Steam desktop experience, we anticipate a strong demand for the upcoming Steam Hardware products and are looking forward to serving as the exclusive non-digital retail launch partner.”

“Steam continues to grow and has become synonymous with PC gaming, and as the UK’s number 1 gaming specialist retailer we are excited about bringing these products to GAME in UK,” said Charlotte Knight, managing director at GAME. “With the innovation that the Steam Controller, Steam Link, and the Steam Machines give gamers in the living room, we expect to see significant demand for these new products. The first signs of this can be seen with the sold out Early Bird launch of both the Steam Link and Controller on October 16th exclusively at GAME in the UK. GAME are delighted to be partnering with Valve on the new technology and support the continuing growth of this category.”

The Steam Machines launch on November 10. They will ship with the Steam Controller, and run the Linux based SteamOS. Stay tuned to GamingBolt for more coverage and information.


Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Fallout: London Crosses 1 Million Downloads

Fallout: London Crosses 1 Million Downloads

The total conversion for Fallout 4 recently received a massive update, which restores missing dialogue and fix...

The Rogue Prince of Persia is Now Steam Deck Verified

The Rogue Prince of Persia is Now Steam Deck Verified

Evil Empire warns that Steam Deck players "may experience occasional drops in frame rate" in some sections of ...

Guilty Gear Strive – Queen Dizzy Revealed in New Gameplay Trailer

Guilty Gear Strive – Queen Dizzy Revealed in New Gameplay Trailer

Dizzy is available for Season Pass 4 owners on October 31st and remains as potent as ever with freezing, weapo...

Prince of Persia: The Lost Crown Has Sold Just 1 Million Units – Rumour

Prince of Persia: The Lost Crown Has Sold Just 1 Million Units – Rumour

It's claimed that Ubisoft expected the title to sell as well as the bestselling Metroidvanias out there, thoug...

A Rayman Remake is in Development – Rumour

A Rayman Remake is in Development – Rumour

Some of Prince of Persia: The Lost crown's recently disbanded dev team has moved to the project, which is in t...

Monster Hunter Wilds Trailer Showcases Oilwell Basin, Azuz, and New Monsters

Monster Hunter Wilds Trailer Showcases Oilwell Basin, Azuz, and New Monsters

Rompopolo and Ajakaran are two new threats, but there's also the Black Flame, a mysterious threat that awaits ...