Analysts have chimed in on the future of the stunning new portable from Sony – PS Vita. They say that the machine will sell 12.4 million units this year, and while the Japanese sales are lagging behind compared to the 3DS, they believe the western boost will be enough to propel it past 10 million.
For the PS Vita to achieve this – they say a price drop is extremely vital to boost sales in the coming months.
“The real value of the PlayStation Vita is its drive for content revenue growth and its strategic position in Sony’s entertainment ecosystem,” analyst Jia Wu told the Guardian. “The PlayStation Store will have a vital role in selling games, videos and other content through its online access.
“Crucially the cross-platform availability of content will also boost Sony’s position in competition with giants Apple, Samsung and Microsoft. Sony can leverage its console gaming business, which Apple and Samsung do not have, to build its online content cloud.
“Despite the popularity of Xbox 360, Microsoft lacks a serious portable console and mobile gaming device. So with PlayStation Vita, Sony further strengthens its brand, device competition and future content reach – even if the console hardware itself will not generate much profit.”
It remains to be seen how the Vita performs in the US and EU, as the machine launched worldwide on 22nd February. You can check out our complete coverage here.