In an interesting twist of events, one executive of Sony says that the hack has been incredibly beneficial for them. Shocked? You should be. Soichiro Saida says that the hack woke up the dormant people who have never used the service that much.
“Our outage has woken up our dormant customers, we have improved the platform, the content, how you can access your content.
“We have increased the revenue of games by 14 per cent. We have acquired 800,000 active users for Music Unlimited, five per cent revenue for Video Unlimited and we now have three million accounts for this service.
“We created the welcome back package, which is one of the reasons for the upsurge in activity on the site.”
He also said that PSN is very secure now and users don’t have much to worry about.
“We have put various security issues in place, moved the data centre, automated log-in can now be blocked, we have monitoring system so we can detect it much more sooner,” he said.
“We also have the insurance scheme to protect those customers. We also notify customers if the password strength is not enough.
“Sony has been attacked but we have been upfront and honest and informed the world about what has happened.
“Network companies get hacked all the time – but do they make a noise about it? This is happening all of the time, it happened to us and it is about educating the consumers, making sure that they have their ID protected.”
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Thanks, EG.
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