When Sony wins, Industry wins: Jack Tretton

Posted By | On 07th, Oct. 2009

Speaking with Forbes SCEA president Jack Tretton had a few sharp words to say. Here are some excerpts:

“We like to say that the environment where PlayStation wins is best for this industry because we have a brand that can play on a worldwide basis, young and old, male and female, where our competition tends to be relegated to either select regions or to select consumer audiences.”

For Microsoft:

“I love their money. I think they can afford to be more patient, we’re very profit driven, we’re interested in a return on investment in a fairly short period of time. I think Microsoft’s willing to go at it from a very steep curve in terms of profitability.”

For Nintendo:

“Nintendo is almost the polar opposite. They know what they do well and they stick to it. They deliver a casual, youth-oriented entertainment experience that’s very enjoyable after 20 years. And they make money, they print money. Their profitability is their key focus and features are nice but profitability is king and I think that is enviable.”

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